Baseball Recruiting Web Design

QuestFit

QuestFit: A Webflow marketing site that explains a two-sided baseball recruiting platform to athletes, families and coaches

Client
QuestFit
Services
Web Design, Webflow Development
QuestFit homepage hero: development data equals recruitable data, with verified baseball stats and the athlete app

Key Successes

  • A multi-page Webflow site with separate paths for athletes and for coaches
  • Live platform stats on the homepage (sessions, athletes, swings and pitches verified)
  • A Resources & Insights hub on the Webflow CMS for recruiting articles
  • A long-form Athletic Recruiting Costs guide
  • Sign-in and free sign-up handoff to the QuestFit app
  • SEO and site speed improved after the rebuild

Project Overview

QuestFit is a college baseball recruiting platform. Athletes build profiles with verified performance data: ball-flight technology like Rapsodo and Trackman, video, showcase results and game data. College coaches search those profiles to find players who fit their program. QuestFit's QScore rates players on a 6.0 to 10.0 scale that maps to college divisions, and its college database helps families find programs that fit. The company was founded by former players, coaches and scouts.

QuestFit serves several audiences at once: high school and travel athletes, parents, high school and travel coaches, college coaches and showcase operators. The marketing site has to speak to all of them and send each one to the right part of the app.

QuestFit came to us with a broken site. We did a full refactor and helped onboard their new marketing manager.

Objectives

Speak to Each Audience

Separate pages and calls to action for athletes and coaches.

Make Verified Data the Story

Show why verified metrics matter, and what QScore and the Rapsodo integration are.

Drive Free Sign-Ups

"Get Started for Free" in the navigation, linked straight to account creation in the app.

A Site the Team Can Run

A CMS-driven resources hub the team can publish to without a developer.

Key Features

Responsive Webflow Design

Works across desktop, tablet and mobile.

Audience Pages

/athletes covers verification, video and QScore, and /coach covers the athlete database, player reports and recruiting boards.

Live Stats Counters

Homepage figures for sessions, athletes, swings and pitches are filled in when the page loads.

QScore Explainer

A chart showing which score ranges map to which college division.

Rapsodo Integration Program Page

Explains how development sessions feed into recruiting profiles, with a request-info call to action.

Player Database Page

Promotes the searchable athlete database to coaches.

Athletic Recruiting Costs Guide

A long-form page about what families spend on recruiting and where the money goes.

Resources & Insights

A Webflow CMS collection of articles on recruiting and player development.

Motion and Media

A Lottie animation, sliders and embedded video (Vidzflow).

Testimonials

Quotes from a high school coach and a parent of a player.

App Handoff

Sign In and Get Started for Free link to app.questfit.com.

Project Goals

QuestFit's existing site was broken. They asked us to do a full refactor and to help onboard their new marketing manager, so the team could run the site themselves.

Our Approach

QuestFit's challenge is that one product serves very different people. A 16-year-old pitcher, their parents and a college recruiting coordinator all want different things. We gave athletes and coaches their own pages, and kept the homepage focused on the one thing that ties them together: verified data. We used live platform numbers, the QScore chart and the Rapsodo program to make "verified" concrete instead of a claim. Everything is built in Webflow so QuestFit's team can add articles and update pages themselves.

Launch

The site was rebuilt as a full refactor of the previous, broken site.

Results

After the rebuild, the site was faster and SEO improved.

Integrations

  • Google Tag Manager
  • Microsoft Clarity
  • Webflow CMS
  • Vidzflow video
  • Lottie
  • QuestFit app (sign-in / sign-up)
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