Fund Management Web Design

Key Successes

• A multi-page Webflow site covering Home, Product, Services, About, a Blog and the legal pages
• Separate pages for the self-serve platform and the AI-enabled services, so each offer has its own story
• A blog on the Webflow CMS that Brio's team can publish to without a developer
• Demo booking linked to the team's HubSpot meeting calendar
• A site-wide announcement bar that points visitors to the Stellé merger news
• The team can publish new content without a developer, and the build was completed on time for launch

Project Overview

Brio is an LP (limited partner) management platform for alternative asset managers: venture capital, private equity, multi-family offices, real estate and infrastructure. It was built inside Brightspark Ventures, one of Canada's most active VC firms, and later spun out as its own company. Brio covers fundraising, subscriptions, capital calls, distributions, compliance and a branded investor portal. It is sold as a self-serve platform and as an AI-enabled service.

In 2026 Brio merged with Losange Finance and launched as Stellé. We built the Stellé site too.

Brio came to us with a template. We turned it into a full site for their launch.

Objectives

Clear Positioning for a Technical Product

Explain LP operations in plain language for GPs and back-office teams.

Two Offers, Two Paths

Give the platform and the AI-enabled services their own pages and calls to action.

Trust and Security Up Front

Make SOC 2 Type II certification, data ownership and the public trust center easy to find.

Demo-First Conversion

Put "Get a Demo" in the navigation and at the end of every page.

A Site the Team Can Run

Build on Webflow so Brio's team can publish blog posts and update pages themselves.

Key Features

Responsive Webflow Design

Works across desktop, tablet and mobile.

Product Page

Walks through the full fund lifecycle, the investor portal, the data model and a "before and after" comparison of manual vs. Brio workflows.

Services Page

Explains the AI-enabled services and SPV-as-a-service, with an interest form for GPs.

Customer Spotlights

Homepage spotlights for Firepower, Brightspark and Samara, with a link to the full case study.

FAQ Section

Answers the common buyer questions, like whether Brio replaces a fund administrator, data migration and security.

Security Block

SOC 2 Type II, bilingual portal and data ownership, linked to Brio's trust center.

CMS Blog

A featured article in the navigation plus a blog listing driven by the Webflow CMS.

Webflow Interactions

Scroll and hover animations built with Webflow's native interactions.

Project Goals

Brio came to Sitka with a template and needed a full site in time for launch. They needed a site their team could run themselves, including publishing new content without a developer.

Our Approach

We started from Brio's two audiences: GPs who want software their team runs, and GPs who want Brio to run the work for them. Each gets its own page and its own call to action. We kept the language close to how fund operators talk and avoided generic software claims. Security and compliance details sit high on the page because they are the first thing a fund manager checks. Everything is built in Webflow so Brio's team can update pages and publish to the blog without a developer.

Launch

The site was completed on time for launch.

Results

Brio's team can now publish new content without a developer, and we completed the build on time for launch.

When Brio merged with Losange Finance, the Brio site stayed live with an announcement bar pointing visitors to the news, and we went on to build the new Stellé site.

Integrations

• Webflow CMS
• Webflow Forms
• HubSpot Meetings
• Mycroft Trust Center (linked)